Marketing Communication Specialist - KOL Partnerships & Brand Growth

Join Panda Mandarin Education as a Marketing Communication Specialist and play a pivotal role in shaping our brand’s digital presence in Indonesia’s competitive education market. This dynamic position focuses on strategic KOL (Key Opinion Leader) partnerships and driving brand growth through innovative digital marketing strategies. Based in Jakarta Utara, you’ll work closely with our marketing team to create compelling content, manage campaigns, and build lasting relationships with influencers to amplify our brand’s reach.

At Panda Mandarin Education, we’re on a mission to revolutionize language learning in Indonesia. As a Marketing Communication Specialist, you’ll be at the forefront of our digital marketing efforts, leveraging your expertise in KOL partnerships to help us grow our brand and reach new audiences. Daily, you’ll collaborate with cross-functional teams to develop and execute marketing campaigns that drive engagement and brand loyalty.

If you’re passionate about digital marketing, strategic partnerships, and creating impactful content, we invite you to apply for this exciting opportunity. Join us in Jakarta Utara and be part of a team that’s shaping the future of education in Indonesia.

📋 Tanggung Jawab Pekerjaan

• Develop and implement strategic KOL partnerships to amplify brand reach and engagement.
• Create and manage content calendars for KOL campaigns, ensuring alignment with brand messaging and goals.
• Monitor and analyze campaign performance using tools like Google Analytics, SEMrush, and social media insights.
• Collaborate with the marketing team to develop and execute digital marketing campaigns.
• Build and maintain relationships with KOLs and influencers to ensure long-term partnerships.
• Stay up-to-date with industry trends and best practices in digital marketing and KOL partnerships.
• Conduct regular performance reviews and provide recommendations for campaign optimization.
• Assist in the development of marketing strategies to drive brand growth and customer acquisition.

🎓 Kualifikasi & Syarat

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum 3 years of experience in digital marketing, with a focus on KOL partnerships and influencer marketing.
• Proven track record of successfully managing KOL partnerships and driving campaign results.
• Strong understanding of digital marketing tools and platforms, including Google Ads, Meta Ads Manager, and social media management tools.
• Excellent written and verbal communication skills, with the ability to craft compelling content.
• Analytical mindset with the ability to interpret data and provide actionable insights.
• Strong project management skills with the ability to meet deadlines and manage multiple projects simultaneously.
• Fluency in English and Bahasa Indonesia is a plus.

🛠️ Keahlian

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